7 Best Email Marketing Software Platforms for 2023

Email marketing is one of the most effective ways to reach out to your target audience and engage with them. Choosing the right email marketing software is crucial to building a list of loyal customers. From sending personalized emails to tracking engagement, the best email marketing software can help you meet your goals.

What are the Best Email Marketing Software, Services & Platforms (2023)

Here are the best email marketing software so that you can pick the best one

• Active Campaign: Best for all-in-one marketing
• Constant Contact: Best for fully integrated business suite
• Campaigner: Best for experienced marketers
• GetResponse: Best for small to medium-sized enterprises (SMEs)
• Moosend: Best for legacy companies

1.Active Campaign.

Best for CRM ($29/month)

ActiveCampaign is a powerful email marketing and marketing automation software platform that can help businesses of all sizes streamline their marketing efforts. With ActiveCampaign, you can create and send professional-looking emails, manage your email list, and track your campaign’s performance. You can also create automated email workflows that trigger emails based on specific actions or events, such as abandoned carts and new subscribers. 

ased on specific actions or events, such as abandoned carts and new subscribers. ActiveCampaign also offers advanced segmentation and personalization features, allowing you to send targeted emails to specific groups of subscribers. In addition to email marketing, ActiveCampaign also offers marketing automation, CRM, and sales automation tools, making it a comprehensive marketing solution.

Pricing is based on the account features and the size of your email list.

All plans come with a 14-day free trial

ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.

Get started with ActiveCampaign

2. Constant Contact.

Best Email Marketing Service for Small Businesses ($20/month)

Constant Contact is a popular email marketing software platform that offers a variety of features to help businesses of all sizes manage their email marketing campaigns. With Constant Contact, you can create and send professional-looking emails, manage your email list, and track your campaign’s performance

1. Email Campaign Creation: Constant Contact offers a user-friendly email campaign creation tool that allows you to easily create professional-looking emails without any coding or design experience. You can choose from a variety of customizable templates, or create your own design from scratch using the drag-and-drop editor. You can also add images, text, buttons, and other design elements to your email to make it more engaging and visually appealing.
2. List Management: Constant Contact also offers a list management tool that allows you to manage your email list and keep it up-to-date. You can add new subscribers, segment your list, and remove inactive subscribers to keep your list healthy and engaged. You can also import your list from other platforms or sync it with your CRM or e-commerce platform.
3. Automated Email Workflows: Constant Contact offers a variety of automated email workflows that can save you time and help you engage with your subscribers. You can set up welcome emails, abandoned cart emails, birthday emails,

Constant Contact is a good choice if you’re looking for niche features like event management and want top-notch email deliverability.

They are my #2 choice for email service providers this year.

3. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

GetResponse is an all-in-one online marketing platform to grow your business. GetResponse is a popular email marketing software platform that offers a range of services to help businesses create and manage their email marketing campaigns.

On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.

However, one of GetResponse’s biggest strengths is its intelligent automation tools.

Pricing:

GetResponse offers a variety of pricing plans that vary based on the number of subscribers you have and the features you need. The pricing plans start at $15 per month for up to 1,000 subscribers, and can go up to $1,199 per month for up to 100,000+ subscribers. There are also custom plans available for businesses with more than 100,000 subscribers. All plans come with a free 30-day trial period.

5. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $9+/month based on list size)

Moosend is an email marketing software platform that offers a range of services to help businesses create and manage their email marketing campaigns.

They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails.

They have an extensive library of email templates with different responsive layouts that look great on desktop or mobile.

Pricing:

Moosend offers a variety of pricing plans that vary based on the number of subscribers you have and the features you need. The pricing plans start at $8 per month for up to 1,000 subscribers, and can go up to $3,000 per month for up to 500,000+ subscribers. There are also custom plans available for businesses with more than 500,000 subscribers. All plans come with a free trial period.

If you’re looking for advanced email automation tools, give Moosend a try.